Does this sound familiar?
You have produced an original piece of wall art. You have spent a lot of time, hours upon hours, if not weeks, or perhaps even months, developing your original concept into its final form. Putting a value on artistry and craftsmanship can be challenging. After looking at the valuation of comparable works, you figure out a price for your artwork; let’s say that it is in the range of thousands of dollars. You display your work, and although people love the piece, it is not selling. Is it possible that much as your work is appreciated and valued, people just cannot afford to buy the original? If so, we have a solution.
Let us help you get your art out to more people to view and enjoy, from limited edition archival prints to retail productions. The more people who see your work(s) displayed in homes and/or offices, rather than just on Instagram/FaceBook, the better. The more exposure you have, the better chance there is of you having pieces sold or getting commissions. So, the question to you is: how many people do you want to be able to enjoy your work, the few who can afford the actual original, or more?
Let us explain the typical workflow that will help you develop and produce your artwork in a way that is more accessible while maintaining a superior level of quality.
Macro primes are the preferred lens for this type of work; macros typically have a flat plane of focus, tend to be very sharp, and have little barrel/pincushion distortion. We use either the Medium Format Fujifilm 50R or the GFX 100 with 50/100MB respectively file sizes with a Fujifilm 120 Macro. No DSLR can come close to producing the resolution that MF can!
To eliminate glare on the artwork, we generally use a process called cross polarization.
A passport colour checker is used to create a custom profile for the camera, as well as each time a new piece of art is being photographed.
Cameras are tripod mounted, and the sensor is absolutely parallel and perfectly centred to the artwork. We use a laser level that projects both a horizontal and a vertical line. The level is on a light stand behind the camera, positioned over the reference line on the floor. We adjust the height and angle of the laser level so that the projected lines intersect in the centre of the artwork. We then move the camera into position.
Here is a basic set up; You can see the 27" iMac to the left tethered to the Fuji 50R cross lite. Capture is made then proofed on computer in realtime.
Interested? Give us a call to discuss your needs or make an appointment for an in-house consultation.